Kaizenaire INSIDER is where we publish the people behind Singapore businesses — founders, operators and the teams around them, in their own words. Want to be in it? Here is how a featured interview works . Inside Ikeda Spa: The Art of Omotenashi in Modern Singapore 01/07/2026 What does it take to transplant a centuries-old culture of hospitality into the heart of a tropical city-state? For Eric Shinichi, founder of Ikeda Group, the answer began with a… Read more : Inside Ikeda Spa: The Art of Omotenashi in Modern Singapore Preserving Heritage One Kueh at a Time: The Story of Kueh Ho Jiak 29/05/2026 Reimagining Heritage for a New Generation Founded by matriarch Sandy Tan and later grown alongside her daughter Elizabeth Chan, Kueh Ho Jiak was created with a mission to preserve heritage… Read more : Preserving Heritage One Kueh at a Time: The Story of Kueh Ho Jiak Reengineering Corporate Services: How Kelvin Mun Is Building the Future with Swiftly Pte. Ltd. 14/05/2026 Rewriting Corporate Services from the Ground Up For Kelvin Mun, founder of Swiftly Pte. Ltd., the motivation behind Swiftly began with a clear observation. In an industry where incorporating a… Read more : Reengineering Corporate Services: How Kelvin Mun Is Building the Future with Swiftly Pte. Ltd. Spice, Story, and Social: The Thachang Way 05/05/2026 Building a Brand Through Digital Storytelling For Thachang Pte Ltd, digital platforms are central to growth and visibility. Rather than treating social media as a promotional tool, the brand uses… Read more : Spice, Story, and Social: The Thachang Way Shooting Beyond Limits: How Faith and Family Fueled Thomas’ Tagtical Dream 29/04/2026 From Family Inspiration to Faith-Driven Entrepreneurship Thomas founded Tagtical Pte Ltd driven by two deep motivations. Watching his parents work tirelessly for the family, he resolved never to sacrifice family… Read more : Shooting Beyond Limits: How Faith and Family Fueled Thomas’ Tagtical Dream Petals, Passion, and Precision: Inside The Bloom Box 16/04/2026 Reimagining Potential: Taking Over The Bloom Box When Jane acquired The Bloom Box in 2023, she recognized an opportunity to build on an existing foundation rather than start from scratch.… Read more : Petals, Passion, and Precision: Inside The Bloom Box Crossing the Rainbow Bridge with Dignity: The Heart-Led Mission of Everpet 03/12/2025 Born from Love, Built for Jacob The idea for Everpet began quietly in a vet’s office, when founders Rachael Tay and Leon Lim learned their family cat, Jacob, had a… Read more : Crossing the Rainbow Bridge with Dignity: The Heart-Led Mission of Everpet More Than Just Marketing: The Purpose Behind True Marketing SG 29/07/2025 The Leap That Built True Marketing SG Tanpreet Singh Jattana founded True Marketing SG with one core belief: that he was meant for more than the traditional rat race. Determined… Read more : More Than Just Marketing: The Purpose Behind True Marketing SG Grace Through Healing: The Story Behind Grace Counselling Centre 23/04/2025 From Psychology to Purpose – The Journey Begins Grace Counselling Centre wasn’t born from ambition—it emerged from transformation. Founder Kirby Chua began his career as a counselling psychologist in the… Read more : Grace Through Healing: The Story Behind Grace Counselling Centre Edible Innovation: How Insect Food Is Pioneering Sustainable Eating in Singapore 16/04/2025 A Childhood Taste That Sparked a Revolutionary Idea The roots of Insect Food Pte Ltd trace back to the 1990s, when founder Javier Yip, then a curious secondary school student,… Read more : Edible Innovation: How Insect Food Is Pioneering Sustainable Eating in Singapore Transforming Narratives: The Story Behind John Lim’s Gutenhag 15/01/2025 John Lim’s Journey to Creating Gutenhag Driven by a desire to turn mundane annual reports into compelling stories, John Lim founded Gutenhag with a focus on transforming the way businesses… Read more : Transforming Narratives: The Story Behind John Lim’s Gutenhag SPARKD: Pioneering Brain-Body Fitness to Empower Health, Innovation, and Lifelong Well-being 15/11/2024 A Mission Rooted in Personal Experience -SPARKD’s Journey to Holistic Health Empowerment Anna Milani’s lifelong passion for health and fitness deepened after the birth of her three children and as… Read more : SPARKD: Pioneering Brain-Body Fitness to Empower Health, Innovation, and Lifelong Well-being V 10 Plus: A Journey of Natural Skincare, Global Trust, and Family Innovation 15/11/2024 From Farm to Formula – Nature’s Inspiration for V 10 Plus’s Skincare Revolution The journey of V 10 Plus began with Mrs. Yokota, whose early life experiences on her family’s… Read more : V 10 Plus: A Journey of Natural Skincare, Global Trust, and Family Innovation Passion Meets Purpose: The Rise of Elevan August Media under Lee Yan Ting 23/10/2024 Charting a New Course– Lee Yan Ting’s Journey to Elevan August Media The story of Elevan August Media is one of determination and resilience, epitomised by its founder, Lee Yan… Read more : Passion Meets Purpose: The Rise of Elevan August Media under Lee Yan Ting Caring Beyond Goodbye: The Green Mortician’s Sustainable Pet Services 21/10/2024 Pioneering Aqua Cremation Through a Compassionate Vision – Overcoming Challenges and Gaining Community Trust The motivation behind founding The Green Mortician is deeply rooted in the personal experiences of… Read more : Caring Beyond Goodbye: The Green Mortician’s Sustainable Pet Services The Spark of Innovation – The Journey of KOBLE in Transforming Smart Homes 17/10/2024 Innovative Living – Bridging a Market Gap Eric Yeo’s foray into the world of IoT (Internet of Things) began during his academic tenure at Singapore Management University. Yeo, driven by… Read more : The Spark of Innovation – The Journey of KOBLE in Transforming Smart Homes SKC Fruits: Nurturing Community Through Quality Produce 02/10/2024 Fresh Beginnings – The Vision Behind SKC Fruits Peter Ng’s motivation for founding SKC Fruits stems from a desire to bring fresh and affordable fruits from around the globe to… Read more : SKC Fruits: Nurturing Community Through Quality Produce Harnessing Potential: Inside Strengths School’s Revolutionary Approach 05/09/2024 The Vision and Challenges Behind Strengths School Jason Ho co-founded Strengths School with a vision to shift societal focus from weaknesses and gaps to recognizing and nurturing individual strengths. Observing… Read more : Harnessing Potential: Inside Strengths School’s Revolutionary Approach Reimagining Wellness: The Inspiring Journey of Pure Bhava and Its Healing Practices 06/08/2024 A Journey from Corporate Rigidity to Holistic Healing Pure Bhava’s inception is rooted in founder Chin Mei’s personal journey from the confines of a demanding corporate career to the expansive… Read more : Reimagining Wellness: The Inspiring Journey of Pure Bhava and Its Healing Practices Transformative Therapy: How Psychology Experts is Redefining Mental Health Care 06/08/2024 Vision for Mental Health – Bridging the Gap and Overcoming Misconceptions Dr. Elefant-Yanni, with 25 years of experience, was drawn to Singapore’s vibrant culture and dynamic growth, which, despite its… Read more : Transformative Therapy: How Psychology Experts is Redefining Mental Health Care From Corporate Grind to Creative Mastermind: A Freelance Copywriter’s Entrepreneurial Adventure 01/08/2024 Thoughts From a Freelance Copywriter and Solopreneur Driven by a passion for autonomy and fulfilment, Kevin Lim embarked on his entrepreneurial journey to shape his own career and financial destiny.… Read more : From Corporate Grind to Creative Mastermind: A Freelance Copywriter’s Entrepreneurial Adventure Radiant Flow: Changing Lives with Holistic Healing 01/08/2024 From Tech to Therapy – The Birth of Radiant Flow Eugene Chow’s journey to founding Radiant Flow commenced unexpectedly. In the 15 years immersed in self-healing practices due to his… Read more : Radiant Flow: Changing Lives with Holistic Healing CARVE Pilates Studio: Sculpting Wellness and Community in Singapore 24/07/2024 Embracing Wellness – Rachel Loke’s Journey to CARVE Pilates Studio Driven by her personal journey with Pilates and academic expertise, Rachel Loke founded CARVE Pilates Studio in the busy central business district.… Read more : CARVE Pilates Studio: Sculpting Wellness and Community in Singapore Crafting Voices: Anisha Ralhan’s Journey with Catchphrase Pte. Ltd. 24/07/2024 From Copywriter to Founder – Crafting Catchphrase’s Creative Journey Anisha Ralhan’s transition from being a copywriter at prestigious ad agencies in India and Singapore to founding Catchphrase Pte. Ltd. was… Read more : Crafting Voices: Anisha Ralhan’s Journey with Catchphrase Pte. Ltd.

Safe Expanse: Bridging Therapy and Business to Destigmatize Mental Wellness 23/07/2024 Bridging Therapy and Business– The Journey of Safe Expanse Gladys Hu founded Safe Expanse driven by a vision to destigmatize mental wellness services. She believes that seeking counselling or therapy… Read more : Safe Expanse: Bridging Therapy and Business to Destigmatize Mental Wellness Atlas Works: Crafting a Legacy of Excellence in Waterproofing and Painting 19/07/2024 From Dreams to Legacy – The Founding Story of Atlas Works Edwin Wong and Eric Wong, founders of Atlas Works, embarked on their entrepreneurial journey with a profound motivation rooted… Read more : Atlas Works: Crafting a Legacy of Excellence in Waterproofing and Painting From Challenges to Triumph: Defensebridge’s Evolution with Dr. Sertan Erkanli 18/07/2024 Building Bridges – Dr. Sertan Erkanli’s Journey with Defensebridge Dr. Sertan Erkanli embarked on a visionary quest with Defensebridge, driven by a profound mission to revolutionise efficiency and foster collaboration… Read more : From Challenges to Triumph: Defensebridge’s Evolution with Dr. Sertan Erkanli Flavours of Innovation: Crafting a Global Kebab Sensation with Kebabs Faktory 18/07/2024 Crafting a Global Kebab Sensation – The Journey of Kebabs Faktory Sanjay Rekhi, the visionary founder behind Kebabs Faktory Singapore, embarked on a mission to create a haven where patrons… Read more : Flavours of Innovation: Crafting a Global Kebab Sensation with Kebabs Faktory Art for Good: Empowering Communities Through Creative Collaboration 16/07/2024 Crafting a Meaningful Path – Amanda’s Journey and Early Challenges at Art for Good Amanda Chen, the founder of Art for Good, pursued a purposeful and meaningful life, which steered… Read more : Art for Good: Empowering Communities Through Creative Collaboration Celebrating Diversity through Art: JTMUSES’ Commitment to Inclusivity 15/07/2024 Unveiling The Muse Project – Empowering Differently-Abled Artists in Singapore’s Heritage Joyce Tan, the visionary founder behind JTMUSES, embarked on a journey to empower differently-abled artists and celebrate Singapore’s rich… Read more : Celebrating Diversity through Art: JTMUSES’ Commitment to Inclusivity Capturing Moments, Building Legacies: The Story of Firefly Photography 11/07/2024 Capturing Family Moments – The Birth of Firefly Photography At just 24 years old, Benny Chow founded Firefly Photography, driven by a passion for family values and quality time together. His background… Read more : Capturing Moments, Building Legacies: The Story of Firefly Photography Javier Yip’s Journey: Building Declarators from Challenge to Triumph 05/07/2024 From Challenge to Triumph – The Journey of Declarators Javier Yip’s journey with Declarators began with a dissatisfaction that sparked a vision. While working at his previous company, he encountered… Read more : Javier Yip’s Journey: Building Declarators from Challenge to Triumph Mastering Precision: The Vincent Locksmith Story 19/06/2024 Precision in Practice – Vincent Locksmith’s Journey and Specialized Services Vincent Lee’s foray into locksmithing wasn’t just a career shift – it was a precision-driven odyssey. Initially honing his skills… Read more : Mastering Precision: The Vincent Locksmith Story Zeromultiple: Transforming Skincare with Science, Tradition, and Inclusivity 13/06/2024 From Materials Engineer to Entrepreneur– Judith Ang’s Journey with Zeromultiple Judith Ang’s venture into natural makeup and skincare began out of necessity and innovation. Eight years ago, faced with a… Read more : Zeromultiple: Transforming Skincare with Science, Tradition, and Inclusivity Harmony Counselling: Transforming Lives and Minds with Martin Williams 07/06/2024 From Construction to Counselling– A Journey of Personal Evolution In the heart of Singapore’s bustling metropolis is Harmony Counselling, a haven crafted by Martin Williams. With roots in a 25-year… Read more : Harmony Counselling: Transforming Lives and Minds with Martin Williams Luxury on the High Seas: Inside Yacht Bookings Singapore 31/05/2024 Setting Sail – The Genesis of YachtBookings.sg In 2005, Kiran Sujanani embarked on a journey from the Sultanate of Oman to Singapore, only to find a glaring absence of luxury… Read more : Luxury on the High Seas: Inside Yacht Bookings Singapore Capturing Dreams: Unveiling the Magic Behind Vera Morgana’s Lens 17/05/2024 Crafting Fairy Tales Through a Lens– The Genesis of Vera Morgana Nitisha Venkatachari, the founder of Vera Morgana, was driven by her lifelong love for fairy tales when she embarked on her… Read more : Capturing Dreams: Unveiling the Magic Behind Vera Morgana’s Lens Shanthi Jeuland: Crafting Success with COCO PR 17/05/2024 Pioneering Innovation and Inclusivity in the PR Landscape Shanthi Jeuland, the visionary behind COCO PR, embarked on her entrepreneurial journey with a resolute purpose: to revolutionise the PR sector through… Read more : Shanthi Jeuland: Crafting Success with COCO PR Visionaries: Jonathan’s Journey to Redefine Eyewear with Beta-Simplicity 08/05/2024 Revolutionising Eyewear – Jonathan’s Quest for Simplicity Jonathan, a seasoned R&D expert in the realm of medical devices, embarked on a journey fueled by a personal frustration with poorly designed eyewear.… Read more : Visionaries: Jonathan’s Journey to Redefine Eyewear with Beta-Simplicity Trailblazing Tales: Let’s Go Tour Singapore’s Innovative Journey 08/05/2024 Pioneering Passion – The Evolution of Let’s Go Tour Singapore Inspired by a transformative bicycle tour experience in Bangkok, Robin Loh embarked on a mission to recreate the magic in… Read more : Trailblazing Tales: Let’s Go Tour Singapore’s Innovative Journey Harmony’s Compassion: A Journey through Tradition, Innovation, and Personalized Care 07/05/2024 From Numbers to Nurturing — Harmony Tee’s Journey into the Funeral Industry In her early career as an accountant, Harmony Tee had never envisioned herself stepping into the sombre realm… Read more : Harmony’s Compassion: A Journey through Tradition, Innovation, and Personalized Care Cultivating Compassion: The Lion Mind’s Impact on Mental Health Care 06/05/2024 Cultivating Compassion – The Lion Mind’s Journey to Mental Wellness At the heart of The Lion Mind lies a profound mission – to cultivate a more compassionate society through accessible… Read more : Cultivating Compassion: The Lion Mind’s Impact on Mental Health Care The Sweet Success of Fruits Express Delivery: A Journey of Innovation and Dedication 03/05/2024 Fresh Fruit Delivery : Meeting Demand with Convenience Teo Wei Chong, the founder of Fruits Express Delivery, was driven by a vision to revolutionise fruit delivery in Singapore. His motivation… Read more : The Sweet Success of Fruits Express Delivery: A Journey of Innovation and Dedication Empathic Transformations: Raymond Tay’s Journey to Collaborative Change 03/05/2024 Bridging Empathy – Raymond Tay’s Personal Journey and Professional Passion Leading to Collaborative Transformation Raymond Tay’s path into psychotherapy was paved by his experience as a caregiver to a loved… Read more : Empathic Transformations: Raymond Tay’s Journey to Collaborative Change Ange Dove’s Journey With Proof Perfect: Navigating Entrepreneurship, Empowering Others 02/05/2024 Ange Dove’s Entrepreneurial Transition Ange Dove’s transition into entrepreneurship with Proof Perfect Pte Ltd didn’t originate from a quest for wealth, but from a yearning for autonomy. Balancing motherhood and… Read more : Ange Dove’s Journey With Proof Perfect: Navigating Entrepreneurship, Empowering Others A Green Revolution: Bryan Peh’s Earth Recycling Services Journey 26/04/2024 Salvaging Sustainability – Bryan Peh’s Journey with Earth Recycling Services In the bustling city-state of Singapore, Bryan Peh found inspiration amidst the sea of wastage. Witnessing the disregard for proper… Read more : A Green Revolution: Bryan Peh’s Earth Recycling Services Journey Palate Sensations: A Culinary Journey of Passion, Innovation, and Empowerment with Lynette Foo 25/04/2024 Discovering Passion, Culinary Artistry, and Adventure with Lynette Foo In the world of corporate finance, Lynette Foo found herself immersed in spreadsheets and balance sheets, yet her heart longed for… Read more : Palate Sensations: A Culinary Journey of Passion, Innovation, and Empowerment with Lynette Foo Empowering Minds: The Inspiring Journey of Swords & Stationery 25/04/2024 Unsheathing Potential – Swords & Stationery’s Journey Shaun Low, the visionary behind Swords & Stationery, was motivated by a deep desire to empower dyslexic students. His motivation stemmed from a… Read more : Empowering Minds: The Inspiring Journey of Swords & Stationery Empowering Brands, Elevating Experiences: Inside iClick Media 25/04/2024 From Simple Idea to Corporate Partner –The Evolution of iClick Media Terence Sim’s journey with iClick Media began in 2009 with a simple yet profound motivation: to assist small and… Read more : Empowering Brands, Elevating Experiences: Inside iClick Media Playful Ventures: Inside the World of Toy Station and Founder Ricky Munir 24/04/2024 Playful Pursuits – Ricky Munir’s Odyssey to Toy Station Ricky Munir’s childhood was marked by a longing for toys he couldn’t afford, a circumstance driven by the financial strains his… Read more : Playful Ventures: Inside the World of Toy Station and Founder Ricky Munir