A quickstart guide to creating, launching, and monitoring your first campaign in OpenAI Ads Manager Beta. Getting started with ChatGPT Ads is simple. In this quick start video, we walk through the three core steps to launch your first campaign in OpenAI Ads Manager Beta: creating your account, building your campaigns, and monitoring early performance signals after launch. Step 1: Create your Ads Manager Beta account All campaign creation and management for ChatGPT Ads takes place in OpenAI Ads Manager Beta, available at ads.openai.com. Get started by creating your Ads Manager Beta account. To get started: Sign in with an existing OpenAI account tied to your work email, or create a new account Sign in with an existing OpenAI account tied to your work email, or create a new account Add your brand logo in Settings Add your brand logo in Settings Set up your billing profile and payment method Set up your billing profile and payment method Complete account verification Complete account verification Invite additional team members who need access to Ads Manager Beta Invite additional team members who need access to Ads Manager Beta For more detail, review our Ads Manager Beta Account Setup guide . Step 2: Create your campaigns Once your account is set up, you can create your first campaign. Ads Manager Beta currently supports two campaign creation workflows: Guided campaign creation: Build campaigns directly in Ads Manager Beta using the step-by-step creation flow Guided campaign creation: Build campaigns directly in Ads Manager Beta using the step-by-step creation flow Bulk upload: Create and manage campaigns at scale by uploading a completed campaign schema template. Bulk upload does not currently support creating product-feed campaigns. Bulk upload: Create and manage campaigns at scale by uploading a completed campaign schema template. Bulk upload does not currently support creating product-feed campaigns. When you create your first campaign, you may not see options to choose a start or end date before publication. These settings are available when you edit the campaign after it’s created, and when you create future campaigns. If you need your ads to start on a specific date, don’t publish the campaign just to access these settings. Your ads could start running before you’ve had a chance to set your schedule. If you created ads during signup, the onboarding notice below explains that ads can go live after review. Once approval and the other account, billing and campaign requirements are met, ads can begin running and accruing spend. Open Ads Manager to check the campaign’s status, budget, schedule and any required actions. Example onboarding notice: “Your ads will go live once they pass review.” Ads can begin delivering after approval when account, billing and campaign requirements are also met. All campaigns in Ads Manager Beta follow the same structure: Campaign: defines your objective, budget, dates, and targeting Campaign: defines your objective, budget, dates, and targeting Ad Group: a collection of ads organized around a specific theme or intent area. Context hints can be added to describe relevant conversation types for that ad group Ad Group: a collection of ads organized around a specific theme or intent area. Context hints can be added to describe relevant conversation types for that ad group Ad: the creative shown in ChatGPT, including your title, copy, image, and landing page Ad: the creative shown in ChatGPT, including your title, copy, image, and landing page As part of campaign setup, you will: Create campaigns and choose objectives

Create campaigns and choose objectives Create ad groups and define context hints Create ad groups and define context hints Create ads with titles, descriptions, images, and landing pages Create ads with titles, descriptions, images, and landing pages Submit campaigns for review Submit campaigns for review For best practices, review: Create Campaigns for ChatGPT Create Campaigns for ChatGPT Create Ad Groups for ChatGPT Create Ad Groups for ChatGPT Create Ads for ChatGPT Create Ads for ChatGPT Step 3: Launch and monitor signals After your campaigns are submitted and approved, monitor your campaign status in Ads Manager Beta to confirm your ads are serving. If an ad is marked as “Not serving,” hover over the status to view the reason. Many issues can be resolved by editing and resubmitting the ad or campaign, though some ads may be rejected for policy reasons or stop serving if account review, business verification, or billing action is required. Once campaigns are serving, you can begin monitoring performance metrics in Ads Manager Beta, including: CTR (refreshes approximately every 15 minutes, along with impressions and clicks) CTR (refreshes approximately every 15 minutes, along with impressions and clicks) Conversions (if conversion measurement is set up) Conversions (if conversion measurement is set up) Impressions, clicks, and CTR refresh approximately every 15 minutes. Spend insights may be delayed 7–8 hours; a displayed $0 while impressions or clicks are present does not necessarily mean no charges have accrued. These metrics can be viewed in three different formats: Review performance in the campaign/ad group/ad table view Review performance in the campaign/ad group/ad table view Analyze performance trends over time with charts Analyze performance trends over time with charts Download CSV reports for daily or cumulative values across your selected date range Download CSV reports for daily or cumulative values across your selected date range As you learn from results, you can make updates to your campaigns, ad groups, or ads: Use in-line edits for quick updates Use in-line edits for quick updates Use bulk edit workflows for larger changes at scale Use bulk edit workflows for larger changes at scale As you gather performance data, continue testing and refining your campaigns over time. If you run into issues, review our Troubleshooting Common Issues guide and Frequently Asked Questions article for additional support. Was this article helpful?