Genesis Press Release motorsport Genesis hypercar GMR-001 Hypercar GENESIS MAGMA RACING AIMS TO USE EXPERIENCE ON RETURN TO BARCELONA 09 October 2026 | 17:00 Asia/Seoul Team's previous experience developing the GMR-001 and testing at Circuit de Barcelona-Catalunya to provide a strong platform to continue positive debut season momentum. Read more GENESIS MAGMA RACING AIMS TO USE EXPERIENCE ON RETURN TO BARCELONA Genesis GENESIS-SUPPORTED FILM 'FLESH IMPACT' TO PREMIERE IN ASIA AT BUSAN INTERNATIONAL FILM FESTIVAL 07 October 2026 | 14:59 Asia/Seoul 17-minute short film commemorating 100th anniversary of Marilyn Monroe’s birth directed by actress and filmmaker Maggie Gyllenhaal to screen for the first time in Asia. Read more GENESIS-SUPPORTED FILM 'FLESH IMPACT' TO PREMIERE IN ASIA AT BUSAN INTERNATIONAL FILM FESTIVAL Genesis GV90 DEEP DIVE PART 1: INSIDE THE GENESIS EXPERIENCE 06 October 2026 | 11:18 Asia/Seoul Genesis GV90 redefines the luxury SUV experience by blending innovative design, advanced technology and uniquely Korean hospitality. Read more GV90 DEEP DIVE PART 1: INSIDE THE GENESIS EXPERIENCE Genesis [GENESIS X SEMAFOR PERSPECTIVES] THE NEW SCARCITY: WHY EXPERIENCES STILL DEPEND ON THE PRODUCT 05 October 2026 | 10:00 Asia/Seoul At Semafor’s Business on Luxury, industry leaders explored why lasting luxury experiences still depend on products defined by craft, integrity and thoughtful design. Read more [GENESIS X SEMAFOR PERSPECTIVES] THE NEW SCARCITY: WHY EXPERIENCES STILL DEPEND ON THE PRODUCT Genesis GENESIS MAGMA RACING LIVE FESTIVAL: BRINGING RACING THRILL BEYOND THE TRACK 02 October 2026 | 11:54 Asia/Seoul Genesis Magma Racing Live Festival is an expansion of the brand's customer experience to make motorsports more accessible to the Korean public. Read more GENESIS MAGMA RACING LIVE FESTIVAL: BRINGING RACING THRILL BEYOND THE TRACK GENESIS MAGMA RACING AIMS TO USE EXPERIENCE ON RETURN TO BARCELONA Team's previous experience developing the GMR-001 and testing at Circuit de Barcelona-Catalunya to provide a strong platform to continue positive debut season momentum. GENESIS-SUPPORTED FILM 'FLESH IMPACT' TO PREMIERE IN ASIA AT BUSAN INTERNATIONAL FILM FESTIVAL 17-minute short film commemorating 100th anniversary of Marilyn Monroe’s birth directed by actress and filmmaker Maggie Gyllenhaal to screen for the first time in Asia. GENESIS MAGMA RACING LEAVES JAPAN ENCOURAGED DESPITE DISAPPOINTMENT Genesis Magma Racing missed out on points at 6 Hours of Fuji after late race penalties for both GMR-001 Hypercars dropped them from top 10. GENESIS MAGMA RACING LAUNCHES OFFICIAL ESPORTS SERIES WITH LE MANS ULTIMATE Series to discover new Esports talent with winning driver set to join official Genesis Magma Racing Esports team. GENESIS MAGMA RACING TAKE ON FINAL FLY-AWAY AIMING HIGHER AFTER BEST RESULT Genesis Magma Racing arrives in Japan aiming for a better result than at COTA while facing fresh challenges and unknowns at the unfamiliar Fuji Speedway. GENESIS CELEBRATES THE OPENING OF THE GENESIS FACADE COMMISSION: LIU WEI, SPECULATION AT THE METROPOLITAN MUSEUM OF ART Third annual commission through Genesis' multi-year partnership with the Met to feature four large-scale works by Beijing-based artist, Liu Wei Genesis Spotlight GV90 DEEP DIVE PART 1: INSIDE THE GENESIS EXPERIENCE Genesis GV90 redefines the luxury SUV experience by blending innovative design, advanced technology and uniquely Korean hospitality.

[GENESIS X SEMAFOR PERSPECTIVES] THE NEW SCARCITY: WHY EXPERIENCES STILL DEPEND ON THE PRODUCT At Semafor’s Business on Luxury, industry leaders explored why lasting luxury experiences still depend on products defined by craft, integrity and thoughtful design. GENESIS MAGMA RACING LIVE FESTIVAL: BRINGING RACING THRILL BEYOND THE TRACK Genesis Magma Racing Live Festival is an expansion of the brand's customer experience to make motorsports more accessible to the Korean public. [GENESIS X SEMAFOR PERSPECTIVES] THE NEW SCARCITY: MONEY, ACCESS, TIME AND EXPERIENCE Genesis and Semafor convened leaders from across industries at Genesis House to discuss the evolving meaning of luxury. FROM INCHEON TO CHICAGO: HOW GENESIS BUILT A DECADE-LONG RELATIONSHIP WITH THE PRESIDENTS CUP For more than a decade, Genesis has built a lasting relationship with the Presidents Cup, from its first involvement in Korea in 2015 to its fifth participation in Chicago in 2026. MATHIEU JAMINET ON HIS FRESH START WITH GENESIS MAGMA RACING Genesis Magma Racing #19 Hypercar driver Mathieu Jaminet shares his perspective on being part of a brand new WEC manufacturer team and contributing to the early chapters of Genesis' motorsport legacy. GENESIS IN THE NEWS Clicking a link in this section will redirect you to an external website unaffiliated with Genesis. Please be advised that external sites are independently operated and Genesis cannot be responsible for their content. Genesis’ New GV90 Goes After BMW Money With Rolls-Royce Tricks Genesis has spent a decade proving it can make luxury cars that belong in the same sentence as BMW, Mercedes, and Audi. The GV90 might be the vehicle that lets it start a much louder conversation. Genesis GV90 Is Here To Show BMW and Mercedes a New Level of Luxury We've grown accustomed to fabulous concept cars getting watered down to meet production, legal, and budgetary restraints. Perhaps that's why the 2027 Genesis GV90 is such a pleasant surprise, taking very closely after the Neolun concept from a couple years back despite being almost entirely production-ready. How Genesis Is Using Korean Hospitality and the Power of Sports to Build a New Kind of Luxury Brand Around the course, guests wandered through hospitality lounges, sampled Korean-inspired food and beverages, explored the latest Genesis vehicles and settled in to watch the action from premium viewing areas. The Most Innovative Asian Luxury Brand That Ranked Higher Than Lexus Five Years in a Row For several years running, a South Korean luxury brand has quietly — and convincingly — outscored all of them on the industry's most rigorous technology benchmark. The Genesis G70 Is as at Home on the Nurburgring as Any Other Sports Sedan There's only one way to describe driving (or riding) at the Nurburgring Nordschleife: sensory overload. And there's only one way to describe the Genesis G70: impressive. Here’s Why Genesis’ 24 Hours of Le Mans Debut Was Notable Genesis Magma Racing Took on the 24 Hours of Le Mans in only its third start and was (mostly) happy to finish the race. Subscribe to our newsletter and stay informed.