Secure the work with a platform built for modern business. Citrix Platform Flex is a persona-based platform that delivers secure access, managed services, and observability through Citrix Platform Credits, a predictable and efficient licensing model. It helps organizations align spend and delivery to how work actually gets done, improving resilience, performance, and user experience without adding operational complexity. Modern business requires resiliency, flexibility and agility A new operating model for success Hector Lima, Co-President, CCO, Citrix Built for Azure. Aligned for growth. Judson Althoff, CEO, Microsoft Commercial Business Why Citrix Platform Flex Today’s landscape Enterprises are under pressure to move faster, support distributed workforces, and stay resilient through change, from mergers and acquisitions to evolving security and compliance requirements. Hybrid work, cloud and SaaS applications, and the use of AI agents add complexity and cost, increasing urgency to streamline and secure the workplace experience. Citrix Platform Flex: Built for how work happens Enables granular persona-based allocation of services, so IT can support variability without disrupting users. Enables granular persona-based allocation of services, so IT can support variability without disrupting users. Leverages a predictable and efficient licensing model, allowing spend to align with actual use. Leverages a predictable and efficient licensing model, allowing spend to align with actual use. Delivers proactive control with flexibility, resilience, and agility. Delivers proactive control with flexibility, resilience, and agility. Run services from wherever you like—managed by Citrix, self-managed in the cloud or in on-premises data centers. Run services from wherever you like—managed by Citrix, self-managed in the cloud or in on-premises data centers. Citrix Platform Credits: Spend based on how work happens One credit pool covers the entire Citrix technology stack. One credit pool covers the entire Citrix technology stack. Pay for what your employees need and how they work, not for anything else. Pay for what your employees need and how they work, not for anything else. One number finance can trust and track each month, while IT can see exactly where every credit goes. One number finance can trust and track each month, while IT can see exactly where every credit goes. React to business events without renegotiation by reassigning credits. React to business events without renegotiation by reassigning credits. Product license is priced separately from services, so you’ll never pay twice for the same user. Product license is priced separately from services, so you’ll never pay twice for the same user. ANALYST RESPONSE IDC highlights the market need for a more adaptable approach to workspace delivery "Citrix Platform Flex marks a strategic shift toward persona-driven, managed digital workspace services, addressing the dual demands of agility and security in modern organizations. By introducing a flexible, credit-based consumption model, Citrix enables operational efficiency and financial predictability.” A platform approach focused on personas and flexibility Citrix Platform Flex is designed for a persona-driven workforce. It helps you assess and categorize worker needs, then align delivery and spend to real usage. That means IT teams can reduce overprovisioning, improve utilization, and stay resilient as conditions change. Persona-based computing Not everyone does the same job or needs the same level of application access. Citrix Platform Flex helps you categorize workers by role, access needs, and resource requirements so you can deliver the right experience with the right delivery model. Easily assess and categorize personas using included visibility and telemetry. Match delivery to needs across enterprise browser, published apps, pooled desktops, and personal desktops. Reduce cost and improve experience by right-sizing resources per worker type. Predictable and efficient licensing Citrix Platform Flex uses Citrix Platform Credits, and you only pay for what you use. Commit to a spend level; apply credits to the services and resource models you actually consume; and track usage monthly for predictability. Aligns spend to actual usage and reduces overprovisioning and underutilization. Supports scaling up and back down as workforce needs change (M&A, seasonality, projects). Enables switching between worker types as persona requirements evolve. Salling Group simplifies operations with a scalable, cloud-first strategy with Citrix Platform Flex “...Citrix Platform Flex bundles licensing, hosting, and thin client management into one centralized, dependable service. With Citrix as a single point of contact, we simplify operations, reduce vendor complexity, and get faster, more accountable support across the entire platform..." —Rasmus Poulsen, Manager for IT Services and Support, Salling Group Key benefits of Citrix Platform Credits Commercial clarity & predictability Consumption commitment agreement: One committed Citrix Platform Credits amount, not a fixed product subscription, gives finance predictable spend they can verify every month. Consumption commitment agreement: One committed Citrix Platform Credits amount, not a fixed product subscription, gives finance predictable spend they can verify every month. Transparent pricing and granularity: Credits separate product licenses from managed services, so you never pay twice for the same user, whether you run Citrix as a managed service, self-managed in the cloud, or on-premises. Transparent pricing and granularity: Credits separate product licenses from managed services, so you never pay twice for the same user, whether you run Citrix as a managed service, self-managed in the cloud, or on-premises. No surprises at the threshold: Automatic alerts warn you when credits burn fast, near the limit, or hit the maximum, so a usage surge never becomes a budget risk.

No surprises at the threshold: Automatic alerts warn you when credits burn fast, near the limit, or hit the maximum, so a usage surge never becomes a budget risk. Match spend with usage One currency across the portfolio: A single Platform Credits pool funds digital workspace, security and trust, endpoint, and infrastructure solutions, giving IT flexibility and finance predictability. One currency across the portfolio: A single Platform Credits pool funds digital workspace, security and trust, endpoint, and infrastructure solutions, giving IT flexibility and finance predictability. Platform Credits pool, not seat licensing: When business events hit, the credit pool absorbs the change, so you don't have to over-license or renegotiate contracts. Platform Credits pool, not seat licensing: When business events hit, the credit pool absorbs the change, so you don't have to over-license or renegotiate contracts. Cost follows value: Credits are metered on monthly active use instead of estimated peak demand. You pay for value delivered, with no unused licenses and no procurement overhead. Cost follows value: Credits are metered on monthly active use instead of estimated peak demand. You pay for value delivered, with no unused licenses and no procurement overhead. Operational agility & adaptability Reallocate without renegotiating: Credits shift between personas and usage models as M&A, seasonal peaks, or expansion reshape your workforce. Reallocate without renegotiating: Credits shift between personas and usage models as M&A, seasonal peaks, or expansion reshape your workforce. Deployment freedom: One credit pool funds Citrix-managed services, self-managed cloud, and on-premises workloads, all managed from a single control plane. Deployment freedom: One credit pool funds Citrix-managed services, self-managed cloud, and on-premises workloads, all managed from a single control plane. Onboard new workloads: Absorb an acquired system or an AI rollout by assigning the appropriate persona. Your forecast holds, and you don't need to re-architect. Onboard new workloads: Absorb an acquired system or an AI rollout by assigning the appropriate persona. Your forecast holds, and you don't need to re-architect. A new way to secure work Fit for purpose, not one-size-fits all. (Video series) Juan Pablo Jimenez, VP Strategic Alliances, Citrix Flexible architecture for many use cases. (Video series) Kevin Nardone, VP Cloud & DaaS Solutions, Citrix Citrix Platform Flex helps IT leader solve business challenges Third-party suppliers need secure access for a few hours a day Typical options are a fixed cloud PC billed for an 8-hour day or a custom VM billed by the hour. Both make costs hard to predict. Citrix Platform Credits keep part-time access efficient, predictable and adaptable. Draw from your existing credit pool so there's no new procurement, and cost reflects actual session use, not a flat rate for everyone. Hardware costs explode, and endpoints cannot run the latest OS Component shortages have turned phased refreshes into one large, uncontrollable capital expense. Citrix Platform Flex extends the life of existing hardware with a stateless OS and software streaming while delivering full management and security. Security and ransomware issues, but the business must run With security issues and ransomware top of mind, achieving business resilience is critical. Detecting a compromise is one thing, but being prepared for a mass failure or compromise is a key differentiator. Citrix Platform Flex brings consistent security and monitoring to secure access, development environments, AI workspaces, and browser-based work. Solutions can be consumed as a managed service or deployed in your own cloud or on-premises data centers. Many contracts, many different license types, no single lever to control spend Companies are buying fragmented infrastructure solutions for hosting VMs or for secure network application delivery, cobbled together rather than truly integrated, resulting in high administrative drag and additional costs from re-architecting and re-buying every time the deployment approach changes. Citrix Platform Flex infrastructure solutions (XenServer, NetScaler) draw on the existing Citrix Platform Credits pool and deliver enterprise-ready features at a better, predictable price: one pool, one contract, one lever. Citrix Platform Flex components Citrix DaaS ™ Flex Citrix DaaS Flex is a Citrix-managed DaaS offering that delivers fully managed cloud desktops and published applications through a predictable, per-user model. It helps organizations modernize desktop and app delivery, improve performance, and reduce operational overhead. Citrix ® Experience Insights Flex Citrix Experience Insights Flex delivers managed observability across physical and virtual endpoints. It helps teams improve user experience, system performance, and security by removing backend procurement, ownership, and access-gating so they can get actionable insights faster. Citrix SecurAccess ™ with Chrome Enterprise Citrix SecurAccess with Chrome Enterprise embeds zero trust security directly into the browser. It helps teams deliver secure access to SaaS, web, and virtual apps without VPNs, agents, or added infrastructure by combining Citrix contextual controls with Chrome’s built-in security. Citrix SecurSpaces ™ Flex Citrix SecurSpaces Flex is a Citrix-managed service that delivers secure Linux environment sandboxes for developers and agentic workloads through Citrix Platform Flex. It helps teams accelerate onboarding, securely deploy agents, reduce endpoint risk, and simplify operations with flexible, predictable spend. Citrix UniconOS Citrix UniconOS turns existing laptops, PCs, and thin clients into secure endpoints for Citrix DaaS and web and SaaS workloads. A hardened, read-only operating system with centralized fleet management helps teams reduce endpoint costs, extend hardware life, and keep users productive even when Windows fails. Citrix Endpoint Management Citrix Endpoint Management brings every app and endpoint into one unified view. It helps teams secure and manage corporate and BYOD devices across leading platforms from a single console. It combines mobile device management, mobile app management, and context-aware policies to protect business data without disrupting productivity. Citrix Numecent Citrix Numecent packages Windows applications into isolated containers that run independently of the operating system. It streams them on demand to physical and virtual Windows desktops, eliminating the need to install them or rebuild images. It delivers application portability and simplicity across the entire Windows estate. Citrix XenServer Citrix XenServer is a proven enterprise virtualization platform for Citrix DaaS and non-Citrix workloads across on-premises and hybrid environments. It helps organizations cut virtualization cost and complexity with predictable operations, stronger security, and consistent control. Citrix NetScaler Citrix NetScaler is a single platform for delivering and securing applications, APIs, and AI traffic across data centers, clouds, and containers. It replaces separate tools for load balancing, Virtual Private Network (VPN), Web Application Firewall (WAF), and API security, and processes traffic with a single-pass architecture that enables applications to run faster, all from a single pane of glass. Ready to explore Citrix Platform Flex? Talk to your Citrix account team today about your workforce mix, constraints, and priorities. We’ll help map personas, identify the right delivery models, and show how Citrix Platform Credits can align spend to usage without compromising resilience, security, or user experience. MORE TO EXPLORE Get more information